Project Sales and Marketing

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Project Sales and Marketing offers a turnkey solution to off-plan sales and marketing.

Operating through a team of highly skilled and experienced professionals, Project Sales and Marketing will implement and manage various strategic sales and marketing initiatives to achieve your objectives.

The list of services we offer include:

Marketing Consultancy
Sales Management

Sales Consultancy
After-Sales Administration and Accounting

Marketing Consultancy

The marketing consultancy team prepares effective plans to bring a project to the competitive market. From identifying and developing the all-important 'unique selling point' to producing a distinguished advertising campaign with powerful marketing materials, we give your project the promotion it needs to stand apart from the rest. Our strong PR and event management skills also ensure that your project receives maximum exposure. Finally, we monitor the effectiveness of our marketing by preparing ongoing reports. These reports are based on state-of-the-art reporting mechanisms from MasterKey Systems to indicate the effectiveness of media, advertising, PR, and all marketing campaigns within various target markets.

Sales Consultancy

The Project Sales and Marketing team has a dedicated sales unit which specialises in off-plan property projects. This team of highly skilled consultants undergoes in-depth training on all exclusive off-plan projects. Training provides a comprehensive understanding of investor requirements, market awareness on real estate trends, consumer demands, and ever-strengthening sales techniques.

The Sales Consultancy service offered to clients includes the evaluation of pricing strategies for the project, competitor activity, and specific features and selling points. The service also entails working closely with developers on a wide range of issues closely linked to sales such as; unit pricing, suitable payment plan options, stock release strategies, discount strategies, architectural design based on floor plans, and unit mixes and layouts. The focus is on the development and implementation of suitable sales processes. This also includes sales registration, managing a launch event, and post-sales activities.

Sales Management

Using an efficient inventory control and CRM system known as MasterKey, we execute your sales strategy, manage sales, release inventory, review pricing and capture all lead information, as well as measure advertising campaign effectiveness. Our extensive customer database and international sales network ideally position us to drive the awareness of your project globally.

After-Sales Administration and Accounting

The administration team focuses on managing the sales and post-sales functions of off-plan projects. This service includes providing buyers with ongoing updates regarding payments due, project construction, and general customer care services. This team has extensive experience working closely with approved Escrow account holders, ensuring that buyers receive a seamless experience.